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May 21, 2018
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Motili

Brand Naming and Design

Motili is forging a new path in the repair and replacement industry through their software and onsite services, connecting property management, contractors and equipment/service providers through their innovative nationwide platform. The challenge was creating a brand for an unnamed business that used a single word with an available domain name. Because the business is on the move, the base word "motile" motivated the discovery of the availability of motili.com and the brand was named. An equally simple yet slick and relevant logo was developed to further illustrate the direct nature of digital to onsite delivery of implementation.
RolesDomain Finding and Naming, Identity Brand Design, Branding Guidelines
Applicationsonline, printed materials, presentations